Conducting Business In China – A (Cost-Effective) Practical Suggestion

Conducting Business In China – A (Cost-Effective) Practical Suggestion

Increasingly more South African firms are venturing into the Chinese market. It’s very encouraging to see how many of these firms are also acquiring Chinese trade marks to protect their intellectual property. We’re often asked for practical suggestions on how a foreign firm can bolster its position within the Chinese market, embracing the unique Chinese culture, while also protecting its rights. We strongly recommend registering Chinese-specific top level domains (TLDs). There are a number of very popular cases, including these:

Domain English Translation Domain English Translation
.cn —— . 网络 .internet
. 中国 .china . 移动 .mobile
. 公司 .company .中文网 .online
. 企业 .enterprise . 网店 .shop
. 集团 .group . 商店 .store
. 广东 .guandong . 商标 .trademark
.hk .hongkong . 网站 .web
.香港 .hongkong . 在线) .website

Ideally, each of your key trade marks or product lines should be supported by a complimentary TLD registration. They’re relatively inexpensive, extremely quick to secure, and provide an extremely efficient weapon against copycats and cybersquatters – Chinese TLDs offer an effective, efficient tool to cementing your position in the Chinese market.

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